About Sun Life Direct
Sun Life Direct is a provider of Over 50 Life Insurance, Funeral Plans and Life Insurance.
Responding to customers' needs since 1810
You might find it reassuring to know that Sun Life Direct is now part of the AXA Wealth business. The Sun Life name has been around for 200 years and has roots stretching all the way back to 1810 when the first office building was opened opposite the Bank of England in London. This is where the story of Sun Life began. By 1900 Sun Life was the first to offer life assurance without the need for a medical – something we’re still proud to be offering today. Read more about Sun Life's 200 year history.
The leading provider of over 50s life cover
Since the very first over 50s life cover plan was introduced in 1979, the team at Sun Life Direct have gained an unrivalled knowledge of over 50s customers and seen us help thousands of people. The Guaranteed Over 50 Plan is the nation's most popular choice for over 50 plans*.
Striving to put our customers first
To make sure we’re doing everything we can to meet our customers’ needs, we carry out monthly surveys to see what they think of us and whether there’s anything we could be doing better. Surveys with customers that have recently purchased a policy** from us found that:
- 95% are satisfied overall with us
- 93% are satisfied that we value them as customers
Times may be difficult, but Sun Life Direct is still responding to your needs and offering peace of mind with a great range of life cover solutions. So it’s good to know that we can face the future together.
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"I found dealing with Sun Life Direct a very satisfactory experience. You did what you said you would do. Dealing with you at a difficult time was made as easy as possible. 10/10 – what more can I say!"†
"The claim was all settled in a very fast and efficient manner which helped me settle the funeral payment as early as possible, which led to a very big load off my mind at such a sad time."†
Source:
*Most popular whole of life guaranteed acceptance plan bought directly. ABI statistics, Q1-Q2 2011
**Sun Life Direct Customer Satisfaction April 2011 to September 2011.
†The testimonials used are from genuine Sun Life Direct Guaranteed Over 50 Plan beneficiaries, and the originals can be inspected at Sun Life Direct’s Bristol office giving 24 hours notice. These photos are posed by models to protect their identities.
We’re proud to support the Bobby Moore Fund
Bowel cancer is the second most common cause of death from cancer in the UK, and nine out of ten cases are in people over 50. That’s why Sun Life Direct is proud to support and help the good work that the Bobby Moore Fund is doing to raise awareness of this serious disease.
